You either don't have the time, temperament, or contacts to get representation in a gallery...so, you're under-represented and otherwise, unrecognized (apart from your social media followers and/or friends)
You want to stay in your studio for the most part and do your work
You are not a marketer and don't want to spend the time to learn how to be a DYI-self-promoter
You're tired of getting lost in the shuffle of scroll-bys. You might have thousands of likes but who's buying anything?
You need to sell your work and don't want to have to create a brand around your personality in order to do that...your work speaks for itself!
You know that the traditional gallery model is changing
Creative Collectors
YOU WANT TO OWN ART BECAUSE YOU LOVE IT AND WANT IT AS PART OF YOUR LIFE IN A MEANINGFUL WAY...NOT TO FLIP IT IN 5 YEARS
YOU'RE ENTHUSIASTIC ABOUT ARTISTS AND APPRECIATE THEM AS REAL PEOPLE AND NOT FLASH-IN-THE-PAN, WANNABE CELEBRITIES
YOU ARE A SUPPORTER OF ARTS IN YOUR COMMUNITY
YOU WANT TO SUPPORT UNDER-REPRESENTED ARTISTS
YOU LIKE THE IDEA OF HAVING A PERSONAL CONNECTION WITH THE ARTIST
YOU'RE TIRED OF SCROLLING THROUGH THE G-JILLION IMAGES IN ONLINE GALLERIES AND SOCIAL MEDIA
YOU KNOW THAT THE TRADITIONAL GALLERY MODEL IS CHANGING